To set the stage, let’s review the four biggest impacts on your product and business when you start expanding into new regions: If you have 30 seconds for a slightly more detailed explanation, you can find it here. The model works best for volume-based businesses. How does going global affect your business?įlywheel businesses focus on scoring tons of small wins that build on each other over time and eventually gain so much momentum that growth almost seems to happen by itself – similar to the momentum created by a flywheel on a rowing machine. Today I’m going to share how Atlassian has done it, including both the things we got right and areas where we’re still learning. Ideally, the way you sell into one market is largely the same as how you sell into the next – that’s how you preserve your momentum and stay true to the flywheel model. Going global as a flywheel business forces you to address several business questions including pricing, staffing, messaging, support, and more. But regardless of whether you take a proactive or reactive approach (or both), you need the right foundation in terms of your product and operations. Either you’ll make a strategic decision to go after a new market, or you’ll notice sales happening organically outside your home country and decide to pour more fuel on that fire. Sooner or later, one of two things will happen. Īccelerating your business’ growth by entering new markets around the globe isn’t a question of if – it’s a question of when and how. This article is part of our series on using the flywheel model to grow your business. Get stories like this in your inbox Subscribe
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |